Cross-Device Tracking

Understanding Modern Consumer Behavior

Research shows that 67% of consumers switch between devices during their decision-making process. Traditional cookie tracking, the most common method for tracking and measuring ROI, faces significant limitations in this multi-device environment.

Limitations of Cookie Tracking:

• Single Device Tracking: Cookie tracking only monitors user activity on a single device.
• Browser Discrepancies: Different browsers on the same device complicate tracking.
• Cross-Device Gaps: It cannot connect user behavior across multiple devices, leading to incomplete data and less effective budget allocation.

Introducing Unique Individual User Tracking: 

Unique Individual User Tracking, also known as Cross-Device Tracking, addresses these limitations by identifying and tracking individual users across various devices, browsers, and locations. This method goes beyond tracking IP addresses or screens to provide a comprehensive view of the user journey.

Benefits for Advertisers:

• Enhanced Insights: Gain a deeper understanding of user behavior and the path to conversion.
• Improved Budget Allocation: Optimize media spending based on accurate, cross-device data.
• Accessible Technology: Available for small businesses and advertisers without the need for expensive consultants or agencies.

Collaborate Effectively with External Partners: 

Cross-Device Tracking also benefits your external partners, including Affiliate Networks, Media Agencies, and RTB Providers. These partners can continue using traditional cookie tracking while gaining the ability to track sales across devices, ensuring better campaign performance.

Get Started with TraceAd's Cross-Device Tracking: 

Maximize the effectiveness of your advertising efforts with TraceAd's Independent Cross-Device Tracking. Contact your TraceAd Account Manager or sign up to begin leveragingthis advanced tracking technology for real-time results and insights.